“The best thing Walmart has done all year.”
"Walmart’s Coppa Lawyers’ Review
“They did WHAT NOW?”
Writing interactive narratives is an absolute headache. It’s a fun headache. A this-is-the-future-and-I’m-excited-I’m-learning-how-to-write-this headache. But a headache nonetheless. Basically, you’re writing a movie and designing a website at the same time. This movie/website involved twenty toys and a magical factory where kids around the world could play with them. Also a lot of Excedrin.